March 17, 2023

How are you analyzing competition?

Competition is an ever-growing part of the business world and in order to maintain a competitive edge, it is essential to understand the competitive environment. This article will discuss three methods of analyzing the competitive environment: Porter’s Five Forces Framework, the Competition Analysis Matrix, and Benchmarking. Each of these methods provides a unique and valuable insight into competition and can be used to develop strategies to gain a competitive advantage.

Porter’s Five Forces

One of the most popular and effective methods of analyzing competition in a given industry is the Porter’s Five Forces Framework developed by Michael Porter. It is essential to understand the competitive environment of an industry in order to gain a competitive advantage. Porter’s Five Forces Framework provides insight into the potential strengths and weaknesses of a business by examining five distinct areas: the threat of new entrants, the threat of substitute offerings, the bargaining power of suppliers, the bargaining power of customers, and the intensity of competitive rivalry. Evaluating each of these forces enables a company to determine their overall competitive advantage.

Competition Analysis Matrix

Another common approach for analyzing the competitive environment in an industry is the Competition Analysis Matrix. This matrix evaluates the competitive strengths and weaknesses of each competitor in the industry. The analysis involves evaluating both internal and external factors such as pricing, product quality, customer service, and innovation that can give a company an edge over its competitors. The analysis will also include an evaluation of a company’s competitive position compared to its closest rivals in order to gain an understanding of how competitive the industry is.


Finally, benchmarking is a useful tool for examining the competitive environment in an industry. Benchmarking enables a company to compare the performance of their current processes and practices to those of its competitors or other organizations deemed to be the industry standard. This helps to identify areas where improvements can be made and allows a company to develop strategies to further differentiate themselves from their competitors. Benchmarking is a great way to understand the competitive landscape and stay ahead of the competition.

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